The Business Journals, May 2012

Hawaiian Airlines to sponsor New York outrigger marathon

Hawaiian Airlines has signed on to be the title sponsor of the New York Outrigger’s annual outrigger canoe marathon in New York City for the next three years. The marathon, in which some 300 paddlers compete in New York Harbor, the Hudson and East rivers, will be called the Hawaiian Airlines Liberty Challenge starting with the 2012 event on June 23, through the 2014 event, Honolulu-based Hawaiian Airlines, a subsidiary of Hawaiian Holdings Inc. (Nasdaq: HA), said in a statement. Hawaiian Airlines begins flightsto New York’s John F. Kennedy International Airport    on June 5. “We hope to elevate the competition and bring the spirit of Hawaii to what is already a fantastic showcase for endurance outrigger canoeing,” Peter Ingram, Hawaiian’s chief commercial officer, said in a statement. Read More…

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